Digital Marketing
SEO or GEO? How to Rank on Both Google and ChatGPT (AI Search)
Customers are now asking ChatGPT and Gemini for business recommendations. Understand the difference between Google SEO and AI search optimization (GEO), and why you need both.
For twenty years, ranking on the first page of Google was the ultimate goal. Today, more and more people are simply asking AI: "Which business is recommended for website development?" — and receiving one or two specific names.
What is GEO?
GEO (Generative Engine Optimization) is a strategy aimed at getting your business mentioned in the responses of ChatGPT, Gemini, Perplexity, and similar AI models. Instead of a list of ten links, the customer receives a direct recommendation — and if you're not in it, you don't exist for them.
Why SEO Still Matters
AI engines learn, in part, from websites that rank high on Google. A fast, clear website with original content and a proper structure helps in both worlds. Therefore, GEO doesn't replace SEO; it builds upon it.
What to Do in Practice
Write content that answers real customer questions, clearly explain what your business does and for whom, ensure your name appears in credible places online, and monitor whether AI is already mentioning you. A blog like this is part of that effort.